Amundsen has launched a new campaign for the Instituto de Crédito Oficial (ICO), focused on Spain’s Recovery, Transformation and Resilience Plan. The campaign, which is part of the program funded by the European Next Generation EU funds, aims to highlight the opportunities offered by the various initiatives managed by ICO to modernize the Spanish economy and accelerate the transition toward a more sustainable, inclusive, and digital society.The campaign encourages entrepreneurs, SMEs, and self-employed professionals to begin their journey toward the future today.
Under the creative concept “The Opportunity Is Now. The Future Is Today,”,the campaign features a spot that showcases the different goals of the plan to boost economic recovery, job creation, and progress toward a greener and more cohesive Spain. The campaign emphasizes the importance of taking advantage of this moment to transform the country, highlighting the opportunity to act in order to ensure a more prosperous, sustainable future free from social or gender gaps.
Campaign commitments
The campaign reflects ICO’s commitment to addressing the challenges facing society, with a strong focus on innovation and sustainability. The Next Generation EU funds are a crucial tool for Spain to achieve its long-term goals, transforming not only the economic landscape but also the social and territorial fabric of the country, creating a more resilient and competitive economy. In this context, the spot aims not only to inform audiences about access to these funds,but also to inspire Spanish society to take advantage of the opportunities that are opening up for everyone during this process of modernization and transformation.
Reaching the whole of society
The campaign is available through online channels, ensuring that the message effectively reaches diverse audiences, from small and medium-sized businesses to citizens interested in learning how they can benefit from the programs included in the Recovery Plan.
From the creative direction, the objective has been to communicate clearly and effectively the opportunities offered by the Recovery Plan, delivering a message of optimism and hope for Spain’s future.
