The Central Fruit and Vegetable Market of Mercamadrid — a leading food hub on the international stage — wanted to creatively announce an extension of opening hours and use the occasion to introduce the market in a different way through an audiovisual piece.
We Speak Your Language
Client
Mercamadrid
What we did
Creative advertising campaign
Where it lives
Online video campaign
Sector
Food and consumer goods
The extended hours were introduced after detecting changes in professional demand — professionals needed a wider time window.
The market is made up of 2,600 professionals from 30 different nationalities, and that’s where we saw the opportunity to align with the insight and create: “At Mercamadrid, We Speak Your Language!”
A creative campaign in which Central Fruit and Vegetable Market workers welcome professionals — each in their own language.
Without a doubt, an idea that meets the objective while also celebrating the market’s workers. There’s nothing better than feeling welcome!
