We Are Solutions, We Are Energy

RH Corporative International Europe is a Spanish group of companies offering comprehensive solutions across engineering, power distribution and generation companies, specialized contractors, and the industrial and railway sectors.

The group needed a new corporate identity better suited to today’s international market — cleaner and more professional — that reinforced the brand’s values: meeting current market needs, growing in knowledge, sharing experience, evolving, and offering integrated solutions with sustainability as the cornerstone of its activity.

So we proposed starting by rethinking the brand story and then developing a new global identity aligned with the new requirements — making their environmental concern tangible through their own internal program: Planet Life.

Client
RH Corporative

What we did
Branding and visual identity

Where it lives
Multichannel campaign (online and offline)

Sector
Corporate

Symbol and logo

For the new identity, we retained the initials and the circle that provide original essence and sector recognition, evolving the composition to convey the brand’s current values.

Through the synergy of both symbols, we designed the figure of an elephant — a symbol of familiarity, strength, and intelligence.

Typography

Typography is one of the key elements in communicating brand personality, helping visualize messages and convey emotions. We selected a geometric sans serif to create a cleaner, clearer, more professional look.

Colors

We believe colors must reflect the values we want to convey and stay consistent with the logo’s symbolism, so we used the existing color base:

Blue: consistency, authority, trust, nobility, intelligence…

Graphic applications

We created different elements using details from the symbol as a complementary graphic motif.

Diseño de papelería corporative international RH

Once RH International Corporative’s new global identity was developed, we faced a new challenge: translating it into a corporate video that showcased the company’s essence, vision, and core values — the foundations of where they are today.

We took on the challenge aiming to create something different while meeting both their expectations and ours.

That’s how we produced a creative audiovisual piece showing how RH works every day to build a future for everyone. The piece takes a journey through time so viewers can see how major processes can create a simpler, better world.

At the same time, we wanted to communicate RH International Corporative’s key values: research, development, experience, and — of course — people, along with its strong commitment to the planet.

From the early thinking through the brand story to the final piece, we carefully refined every step to achieve the goals we had in mind.

Somos soluciones. Somos energía. Banner de RH

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