The Spanish Patent and Trademark Office (OEPM) commissioned us to create its annual awareness campaign on counterfeit goods and their social and economic consequences.
The Harm of Counterfeits
Client
OEPM
What we did
Awareness campaign
Where it lives
Multichannel campaign (online and offline)
Sector
Public administration
With the goal of exposing the real damage caused — both individually and collectively — “The Harm of Counterfeits Is Real” was born.
The campaign reveals this truth through a creative concept that merges counterfeit products with their real-life consequences.
The graphic execution uses vibrant colors and a modern collage style, visually blending counterfeit products with the negative outcomes they generate in real environments.
The audiovisual spot delivers a clear, memorable message, playing with the words “Fake” and “Real” to directly highlight the real harm caused by counterfeit goods.
The campaign launched with strong visibility, coinciding with Black Friday — considered the start of the Christmas shopping season. Television, radio, print, online media, and outdoor advertising were the primary channels for this campaign, designed to raise awareness about a very real issue.
