Point Fort Fichet once again asked us to create its summer security campaign. They wanted to move away from fear-based messaging and embrace humor to connect with customers during a season when home burglaries triple.
We identified a universal creative insight: when you’re on vacation, you don’t want to think about serious things — you think about trivial ones.
From that insight, we created a fresh, fun campaign that breaks away from the typical industrial security tone.
Client
Point Fort Fichet
What we did
Creative advertising campaign
Where it lives
Online video advertising
Sector
Product and retail
The campaign features three audiovisual pieces capturing the inner thoughts of three characters enjoying their holidays — at the beach, by the lake, and in the mountains — relaxed in the knowledge that their homes are protected by Point Fort Fichet.
The campaign was widely distributed online and across social media, generating strong engagement.
