The Official Credit Institute (ICO) wanted to renew its institutional campaign to promote ICO financing lines. Following the creative direction of its 2021–2022 campaign, “We Believe in You. We Grow with You,” the message needed to be refreshed and adapted to its different financing products.
For You. With You.
Client
ICO
What we did
Institutional campaign
Where it lives
Multichannel campaign (online and offline)
Sector
Public and institutional
We developed a transversal message extended across individual product campaigns, such as ICO National and ICO International lines.
Under the claim “Tailored Financing. Moving Forward Together.” and within the umbrella concept “We Believe in You. We Grow with You,” we launched a specific campaign to promote ICO National lines aimed at entrepreneurs, business owners, freelancers, and SMEs across Spain.
We maintained a consistent strategy and clear structure for campaign recognition, differentiating products through a distinct color palette for each.
“To Help You Go Far, We’re Close” accompanies the ICO International campaign, offering proximity and support to companies, entrepreneurs, freelancers, and SMEs looking to expand internationally.
