Exclusiva Digital is a daily news portal specializing in society and television, via the website www.exclusivadigital.com.
The new brand features a symbol integrated into the name, enabling a more distinctive identity and graphic play across different touchpoints.
Client
Exclusiva Digital
What we did
Branding and visual identity
Where it lives
Multichannel campaign (online and offline)
Sector
Lifestyle
Colors and typography
A customized typeface with varied weights, paired with a blue-and-orange palette that conveys the portal’s energy and differentiates it from other media.
Graphic applications
We created various corporate stationery elements, using symbol details as complementary graphic elements. Applications combine corporate colors with proprietary textures.
Online
The news portal features a clear identity and a well-defined hierarchy with distinct section differentiation.
