“More Than an Animal” is the first animal empathy campaign focused on responsible pet ownership, created for the Ministry of Social Rights, Consumer Affairs, and Agenda 2030.
Empathy: More Than an Animal
Client
Ministry of Social Rights, Consumer Affairs, and Agenda 2030
What we did
Awareness campaign
Where it lives
Multichannel campaign (online and offline)
Sector
Social and sustainability
The campaign includes a 20-second audiovisual piece and an extended version, highlighting the emotional and meaningful role animals play as family members.
The graphic component features the protagonists from the spot accompanied by copy reflecting everyday moments of the human-animal bond:
“Will always have the best spot on the couch.”
“Will listen to you more than your best friend.”
The campaign achieved cross-channel coverage across TV, print and digital press, outdoor media, and online platforms.
It made a significant impact and was featured by various media outlets that attended the Ministry’s campaign presentation.
