Gráfica campaña creativa, Bienvenida España Digital. Agenda 2026

Welcome, Digital Spain – Agenda 2026

Spain’s Ministry of Economic Affairs and Digital Transformation, supported by the European Union’s Next Generation funds, launched a campaign for the Digital Spain Agenda 2026.

The objective was to highlight achieved milestones and present the country’s digital transformation roadmap — aimed at improving prosperity and well-being through new technologies.

Under the slogan “Welcome, Digital Spain,” a campaign was created for everyone — regardless of your name, age, or where you’re from. Because digital transformation is for all.

Client
Ministry of Economic Affairs and Digital Transformation

What we did
Awareness campaign

Where it lives
Multichannel campaign (online and offline)

Sector
Public and institutional

The audiovisual spot showcases specific individuals with first and last names, presenting some of the key services that Agenda 2026 offers citizens, businesses, and freelancers.

Mupi en Marquesina en calle de la campaña creativa, Bienvenida España Digital. Agenda 2026

The spot was produced in Spanish and in Spain’s co-official languages. The key visual extends the story, featuring the same protagonists forming a digital map of Spain.

Marquesina en calle de la campaña creativa, Bienvenida España Digital. Agenda 2026
cartel en marquesina en calle de la campaña creativa, Bienvenida España Digital. Agenda 2026

Media and Social Impact

The campaign appeared on television, radio, online platforms, interactive billboards, magazines, and digital media — achieving significant impact across both general and specialized outlets.

Diseño prensa de campaña creativa, agenda 2026