El Paso Pastelería wanted to undertake a rebranding exercise with a radical transformation: NAMING, CORPORATE IDENTITY, BRAND STRATEGY, BRAND GUIDELINES, IN-STORE IMPLEMENTATION
A project just the way we like it!
El Dulce Paso
Client
El Dulce Paso
What we did
Rebranding
Where it lives
Multichannel campaign
Sector
Food and consumer goods
After an in-depth brand and market analysis… and many creative meetings… we created the new brand narrative, highlighting its MISSION, VISION, VALUES, and ATTRIBUTES.
We built a brand whose mission is to offer customers quality and craftsmanship, and whose purpose is to sweeten people’s lives through unique moments of disconnection — bringing back things made with dedication. Always with excellence, quality, closeness, and humanity as core values.
That’s how EL DULCE PASO was reborn.
A name that reflects the brand’s values, mission, and vision while preserving its original essence. Through typography, colors, and symbolism, we arrived at the perfect brand image for EL DULCE PASO.
An identity deployed across in-store elements, standardizing the brand and positioning it to become a benchmark in the pastry world.
