We build verbal and visual identity so your brand is understood, remembered, and chosen.
Branding that brings brands to life.
Leadership from day one · Senior team · Tailored partners.
A brand is not a logo — it’s a way of being in the world.
These are the phases of our working process
BRAND AUDIT
01
To build your brand, we need to understand the market, where we are positioned, and what our clients expect from us.
For this, we collaborate with our partner GfK – An NIQ Company, with coverage in more than 60 countries through 8,000 specialized research professionals.
- Research
- SWOT analysis
- Customer study
- Market study
- Competitor analysis
BRAND STRATEGY
02
Brand strategy sets the course toward success and recognition. It must be carefully crafted with expertise and attention to detail.
We define what the brand wants to tell the world, framed within clear business objectives.
- Objective definition
- Brand platform / Brand book
- Brand architecture
BRAND DESIGN
03
We build your brand’s visual and verbal expression to generate impact, aligning with the defined strategy and expressing the brand’s values and mission through both visual and verbal identity.
- Naming
- Visual identity
- Verbal identity
- Tone and style
ACTIVATION
04
We bring the brand to its touchpoints: website, social media, campaigns, presentations, spaces, packaging… where the real game is played.
- Communication strategy
- Internal branding
- Packaging
- Product
- Digital branding
MANAGEMENT
05
We manage and oversee your brand’s development at every stage — monitoring, detecting, regulating, and improving brand activations.
- Brand guardian
- Brand governance
- Monitoring
- Brand center
We do it from start to finish
Brand positioning and narrative
Verbal identity
(tone, messaging, naming if applicable)
Visual identity
(system + applications)
Guidelines and rollout across touchpoints
Research provides answers.
GfK is a strategic and flexible partner that supports our goals as a creative agency, delivering qualitative analysis to build identity on a solid foundation.
It’s not where we come from.
It’s where we want to go that sets us apart.
If you prefer, send us an email at info@weareamundsen.com
or call us at
91 629 60 00
Talk to us
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Branding and Corporate Identity (Quick Guide)
A branding project defines the brand narrative and builds a coherent visual and verbal system. It typically includes strategy, verbal identity, visual identity, and applications to ensure the brand works effectively in the real world.
Branding is the complete construction of the brand: purpose, personality, positioning, and message. Corporate identity is its expression — how it looks and how it speaks through design and language.
Yes. We define tone, key messages, and narrative. And when the project requires it, we also develop naming and storytelling to ensure consistency across the entire brand.
Yes. We create names grounded in strategic logic, personality, and practical viability. A name is part of the system — not a random idea.
We build a visual and verbal system that unfolds across touchpoints: website, social media, campaigns, presentations, packaging, or physical spaces. A brand lives in its applications, not just in the guidelines.
Yes. We conduct qualitative analysis in collaboration with GfK to understand perception, attributes, and brand territory before defining narrative and identity.
Yes. We handle both public and private projects. We adapt to the context while maintaining the same standard: clear strategy, purposeful creativity, and impeccable design.
Because here, you speak directly with leadership from day one. We are a senior team of four, scaling with trusted partners whenever the project requires it.
